Local Online Advertising: Is it a Scam?
As you know, the playing field has shifted from print to the web. More and more businesses are realizing the vital importance of advertising online. There are, however, two very big problems with this recent shift.
- Businesses can’t be expected to keep up with the rapidly changing strategies or the multivariate testing that’s involved with internet marketing. Small business owners know they require the services of internet marketing experts, but they don’t know who to trust, how much it should cost, or how to measure the success of their campaign.
- Advertising agencies of all sizes are taking advantage of this mixture of uncertainty and urgency. They are over-promising, over-charging, and under-delivering, all while putting businesses under long, expensive contracts.


